Oxford United are pleased to announce a new partnership with the Tourism Authority of Thailand as the Club’s Official Tourism Partner.
The strategic collaboration with the Tourism Authority of Thailand (TAT) aims to promote Thailand as a world-class leisure destination while strengthening the Amazing Thailand brand as part of the campaign to welcome all travellers to the ‘Amazing Thailand Grand Tourism and Sports Year 2025’.
The partnership, which initially runs until the end of the 2024/25 season, includes a range of digital, social media and marketing benefits and will see the Amazing Thailand logo feature on the Men’s First Team travel wear.
Thailand, one of the world’s leading travel destinations, is well-known for its variety of cultural uniqueness, from exotic food to beautiful landscapes and rich cultural heritage. The kingdom also offers diverse experiences, from bustling cities with gleaming temples to tranquil beaches, ancient architecture, treks through rainforests or experiences of traditional festivals while savouring the bold flavours of Thai cuisine and enjoying the genuine warmth of Thai people.
Adam Benson, Chief Commercial & Marketing Officer at Oxford United, said: “This is an exciting partnership, and we are delighted to build on our existing relationship with the Tourism Authority of Thailand. The kingdom is increasingly staging international sports and leisure events that draw participants from around the world. We look forward to working with TAT to help promote Thailand as a potential destination for tourists and sports enthusiasts alike."
Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: "Through our 'Amazing Thailand Grand Tourism and Sports Year 2025', we are thrilled to welcome travellers from around the world to Thailand in this remarkable year. By partnering with Oxford United, we are showcasing Thailand not just as a premier global destination but as a country where sports enthusiasts can immerse themselves in our rich cultural heritage through our 'Five Must-Do in Thailand' experiences, witness the power of Thai charms, and participate in world-class sporting events and festivals. This perfect blend of sport, culture, and leisure creates an unmatched travel experience that Thailand can offer."
The Amazing Thailand Grand Tourism and Sports Year 2025 launches a dynamic new era in Thai tourism with a worldwide Grand Invitation to experience the kingdom's unique charms. Nationwide Grand Celebrations will kick off this special year, where visitors can enjoy exceptional hospitality from tourism partners and locals. The initiative features Grand Festivities with cultural festivals and celebrations, Grand Privileges offering special promotions, and opportunities to create Grand Moments - meaningful, environmentally conscious experiences that become memories and stories.
