Oxford United are pleased to today announce a partnership with Baxi, a leading UK manufacturer of heating and hot water solutions, who will become the Club’s principal partner from the start of the 2024/25 season.
Baxi offers a comprehensive selection of products for home heating and hot water requirements, including boilers, air source heat pumps (ASHPs), hot water cylinders, and various heating controls and accessories designed to be energy efficient and reliable. Manufacturing in the UK since 1866, Baxi’s award-winning customer support and industry-leading hands-on training are part of their commitment to making comfort as easy as possible through affordable and reliable heating.
As part of a record sponsorship deal for the Club, Baxi branding will feature across the front of Oxford United’s men’s and women’s first team kits, along with replica shirts for both adults and juniors.
The Baxi logo will be seen on the front of the men’s team shirts for the first time at this Saturday’s opening home game of the new Championship season against Norwich (kick-off 12:30pm).
In addition to having their logo on the front of the men’s and women’s first team shirts, Baxi will also receive visibility across Kassam Stadium on matchdays and on the Club’s website. Oxford United will also work with Baxi to deliver marketing campaigns across social and digital platforms to engage with the Club’s growing fanbase.
Adam Benson, Chief Commercial & Marketing Officer at Oxford United, said: “We’re delighted to announce this principal partnership for both our men’s and women’s teams. It was hugely important that we secured the right agreement with the right company. Baxi have a proud history and are committed to excellence and innovation – we look forward to developing a long-term relationship with them.”
Nick Platt, Sales & Marketing Director at Baxi, added: “Our new partnership with Oxford United Football Club is an exciting development for the Baxi brand and one that feels like the perfect match on a number of levels. We have shared ambitions for growth and a mutual commitment to sustainability; both of which we expect to unlock a number of new opportunities over the coming season.”
Notes To Supporters:
A small number of 2024/25 home shirts will be available to purchase in the Club Shop this Saturday, without the Baxi logo, for any supporters wishing to do so. From Sunday 11th August, the 2024/25 home shirt will only be available to pre-order online, inclusive of the Baxi logo, with shirts expected to be available in store w/c Monday 19th August.
Courtesy of Baxi, from Monday 19th August supporters who pre-ordered or purchased a 2024/25 home shirt without a sponsor logo can visit the Club Shop to have this applied retrospectively, free of charge, if they wish to do so. This service will be available every day the Club Shop is open, excluding matchdays, up until Thursday 19th September. Please note that it will not be possible to apply the sponsor logo to the 2024/25 Mini Kits.
The Oxford United away kit and third kit are scheduled for release shortly.